Why the build-to-rent lifestyle is perfect for young professionals

You may have heard millennials referred to as ‘Generation Rent’. This group of young people have grown up in a time when owning a property has seemed increasingly like a distant dream, with many opting to spend most of their adult lives renting.

It comes as no surprise, then, that a large chunk of this age group has been naturally drawn to build-to-rent apartments, opting for a flexible, comfortable style of living which puts resident needs first and takes much of the hassle out of being a renter.

In this blog, we’ll be explaining exactly why young professionals and BTR homes are a match made in heaven…

Location, location, location

Amenity and ease are the order of the day at build-to-rent schemes such as Clayworks, which is why so many of them are located in the beating hearts of city centres.

Developers and investors want residents to be close to everything a city has to offer, meaning you can often rent a build-to-rent flat which is a stone’s throw from bars, restaurants, gyms, galleries, museums, and close to all local public transport.

Take Clayworks, for example: in our neighbourhood, we’re just around the corner from The Quarter Café, Klay’s, Bottel Craft, The Slamwich Club, and all the phenomenal independents that call Piccadilly home. Meeting your friends for post-work dinner and drinks has never been more convenient!

Being connected to public transport or walking distance to work also makes commuting a breeze.

Getting social

One of the key selling points of a build-to-rent apartment is how sociable the wider development usually is.

A team of friendly on-site staff, made up of community managers and concierges, play a big role in fostering a community spirit and looking after resident welfare.

They coordinate a diverse, vibrant events programme for occupiers, which includes everything from summer barbeques and Christmas parties to group yoga sessions and craft workshops.

For young professionals who may have moved away from home to climb the career ladder in a city, build-to-rent living is a perfect way to meet a whole host of likeminded neighbours who they can form last friendships with.


Let’s face it – between holding down a job, going to networking events, seeing friends, making time for loved ones, enjoying hobbies and trying to practice a little self-care, the life of a young professional can be hectic.

That’s why build-to-rent is the perfect solution for busy millennials, as every amenity you may need is brought under one roof and right to your front door.

Most build-to-rent apartments offer perks such as gyms, parcel services, an app which lets residents book maintenance appointments, and a 24/7 concierge who can offer recommendations on places to eat or where the best dry-cleaning service is located. The high-end (and high price) BTR blocks can even include things like dog grooming services, swimming pools, spas, cinemas and private chefs – all included in the price of your monthly rent.

Clayworks offers a fantastic level of amenity, coupled with an abundance of shared spaces, such as a rooftop garden, resident’s lounge, and co-working space – so if you’re working from home, you can do so in a professional, clean and comfortable environment, with superfast Wi-Fi.


Moving house is almost always a stressful experience, and build-to-rent apartment block managers often put measures in place to alleviate some of that stress. Many blocks offer move-in day appointments overseen by the site team, and will incorporate the ‘little’ touches such as arranging permits for moving vans where necessary, and conducting site tours once you’re settled in.

Build-to-rent apartments usually benefit from a degree of flexibility where contracts are considered, too.  Long-term renters can be granted security with long-term contracts, and younger people whose living situations may change rapidly can often be accommodated for too.

The ease of having things like Wi-Fi and cycle storage included in the monthly rent cost means that your list of things to worry about when moving is smaller and easier to tackle.

Get in touch

So, does sociable, flexible, upscale and hassle-free living sound good to you? Get in touch with the Clayworks team to book your viewing appointment and learn more about this revolutionary way of renting for Stoke-on-Trent. You’ll be surprised at just how affordable it is…

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